Morning!!
It's funny... back around 2021 we were all told a lie. Triple Whale. Northbeam.
The big attribution players told us we finally knew what the customer journey looked like through clicks. I've been building my own tool called Halo specifically because I don't believe that's true.
There's so much human-level data that multi-touch attribution just doesn't capture. That's why when I got introduced to Jason Zigelbaum at Zigpoll a few weeks ago, I had to get him on my podcast. Here's the breakdown:
- Post-purchase surveys: reach customers right after they buy and ask the one question every brand needs answered: "How did you actually hear about us?" Real answers. Not modeled data.
- CRO surveys: find out exactly why customers are hesitating on your product pages. One Zigpoll merchant ran a CRO survey, made changes based on the responses, and doubled their conversion rate.
- Synthetic surveys: this is the one that stopped me cold. Give Zigpoll a customer profile and it simulates how that audience would respond to your survey. Thousands of responses. Different personas. Open-ended answers. We ran one live on the podcast to figure out which sub-products a snowboard brand should launch on TikTok Shop. The answer came back in minutes.
- AI Insights: chat with your data to surface correlations and trends you'd never find manually.
- 25+ integrations: connect responses directly to Klaviyo, JIRA, Slack, and more.
Jordan
P.S. If you're making product or budget decisions without zero-party data right now, you're guessing. The brands that know why their customers buy are the ones that keep growing. Feel free to book a call with Jason to check it out. Highly recommend this! And yes, I partnered with them as I believe this could help you!
I even made a youtube video on this one!! That’s how useful I think this tool is!
