A lot of brands are trying to figure out TikTok Shop right now. There has been a lot of updates lately!
The first question is usually... “How do we get on it?” Fair question. But honestly, that is only step one. The better question is... “What do we do once we are there?”
Because getting approved and setting up your shop does not create revenue by itself.
You need a plan.
You need to know which products to launch with.
You need creator outreach running before you expect sales.
You need commissions that actually motivate affiliates.
You need samples moving.
You need content volume.
You need shop health protected.
You need inventory ready if something takes off.
And eventually, you need paid amplification so the winners scale.
I understand, Social Commerce Club is expensive, but for good reason, they are the number one agency in fashion!
But I run a weekly Mastermind class for a low cost option! You get both Brand (Frost Buddy) and my POV on running a TikTok Shop with a rad group of brands! Wednesday, 9-10AM PST!
If not, my team and I run a bi-weekly TikTok Shop Playbook- Wednesday (alternating) 10-11AM PST! Live Q&A for the last 20 minutes…. free… great stuff with limited space!
We will walk through the new updates and . The early mistakes to avoid. The first creator moves. The offer structure. The content plan. And the path from “we launched” to “this is actually becoming a channel.”
If your brand is not on TikTok Shop yet, this is for you. If your brand is technically on TikTok Shop but nothing is really happening yet, this is definitely for you.
See you there.
Jordan
PS- if you are new to my newsletter, welcome! I send out information on Social Commerce! TikTok.. Meta… who knows what is next!
Some material if you cannot make it
How Brands Hit $1M on TTS (28 mins)